A digital designer helping brands flourish in the digital space.
Helping creative businesses flourish in the digital space
01
UX/UI Design
02
Webdesign & Webflow Development
03
Brand Identity
With a focus on web and visual design, I help brands develop a strong digital presence. From creating a brand identity to developing websites using no-code tools, I work closely with my clients to bring their unique visions to reality.
work
I want to build my digital presence
I want to re-fresh my digital presence
I want to discover first
For new brands and start-ups
For businesses that have outgrown their site
For businesses who need clarity on their direction
my services my services my services my services
01
UX/UI Design
My expertise in UX/UI design allows me to craft digital products and experiences that meet user expectations. I work closely with my clients to understand their business goals and objectives, and I use this knowledge in every aspect of the design process. From wireframes and mockups to final delivery, I pay close attention to every detail to ensure that the final product is both functional and visually stunning.
User Research
Design systems
Information Architecture
Prototyping
02
Web design & no-code development
The web has always intrigued me for its endless possibilities. When designing websites, I often start with a blank canvas. Designing from scratch allows me to create unique designs that will make my clients stand out. By utilizing Webflow, a powerful no-code tool, I am able to develop and implement functionality without the need for traditional coding. Whether you're looking to create a new website or give your existing site a revamp, I’d love to think along and co-create to realize your ideas.
Landing pages
Business websites
Webflow development
03
Brand identity
A strong brand identity is essential for any business looking to position itself digitally. From crafting a logo to capturing your brand in photographs, I will work closely with you to create a visual identity that distinguishes you from others. To ensure consistency in the brand's visual communication, I also create a brand guideline book that brands can use as a reference when designing.
Logo
Visual identity (typography, colours, visual elements)
Brand guidelines
Brand photography
Lara is an incredibly creative addition to any project. She sets a high standard for quality and brings a broad range of relevant knowledge that truly helps a company stand out. I would highly recommend Lara to SMB and SMB+ companies that are ready for a fresh chapter in how they present themselves.
Marrallisa Kreijkes
Viralistic
Lara designed the core UX/UI and design systems behind our conversational AI hiring platform. Her thoughtful, user-centered approach was critical in creating a seamless experience that resonated with our users and helped us reach product-market fit. She played a key role in taking our product from 0 to 1, both in vision and execution.
Niels Tukker
Carv
From start to finish, working with Lara was a personal, thoughtful, and highly collaborative experience. Through regular check-ins, working together in Figma, and space for feedback, she guided the process with great care. Our website now truly reflects who we are, down to the smallest creative animations and details that elevate the whole experience. Lara has a rare ability to capture brand identity while delivering a website that is both creative and functional.
Sanne de Roij
Gump
Working with Lara on the new Andante Piano website was a great experience from start to finish. She quickly understood our wish for a modern site that still reflects our classical heritage and delivered a design that brings everything together beautifully. Lara stayed involved throughout the process, brought in fresh ideas, and made sure everything ran smoothly. The result feels both contemporary and timeless.
Ivo Adelaar
Andante Piano
Lara completely understood our vision for how the Tiny brand should evolve and truly brought it to life through the design. Working with her and the Uncode team was incredibly smooth, with clear communication and a great eye for detail throughout. We’re super happy with our new website and couldn’t recommend her more.
Celia Hodgson
Tiny Studios
I love the craft of design, capturing ideas and information and transforming them into new, enjoyable experiences. My background in digital design, combined with my interest in photography, art, lifestyle, and traveling allows me to approach design projects from a fresh perspective.
my principles my principles my principles
Creating order in chaos
In today's world, we're constantly exposed to an overwhelming amount of information. As a designer, I see it as my responsibility to bring back complex information down to its essence and present it in a way that is easy to understand, navigate, and use for everyone.
Creativity is for everyone
For me, creativity is not a talent that only a lucky few have. It's an inherent tool that we can all unlock. In my work, I enjoy helping others tap into their creative potential by leading workshops, using creative techniques, and doing collaborative co-creation sessions.
Tap into emotions and intuition
Intuition is often undervalued in decision-making. While rational thinking is essential for making strategic choices, I believe that intuitive thinking can unlock creativity and imagination. Practicing mindfulness helps me access a state of being where my creativity flows most freely.
Aesthetics matter
I believe that aesthetics play a crucial role in creating happy and engaged users. Strong visual design not only enhances the user experience but also helps creating a unique brand identity. By striving to create designs that are not only visually appealing, but also emotionally resonant, I aim to leave a positive impression on users.
