Positioning a fashion startup online through visual identity and photography.




Brand identity & guidelines, Brand photos

My role

Brand Design & Photography

In Collaboration with:

Changing the fashion industry

With the rapidly moving fashion industry and the need for more circular options, two young entrepreneurs spotted opportunity for positive change. They started a clothing rental service targeting young males offering a wide selection of high-quality (vintage) clothing pieces. I contributed to the forming of their business by creating their visual brand outlook.

Ready for takeoff

Starting with research I understood REFA’s core values and vision. I created mood boards and tested them with them to understand their brand from a visual and emotional perspective. With the results of this research, I could formulate design principles for my designs. The look and feel are expressive and inviting, yet professional and mature. Through logo design, brand guidelines, and photography they are now ready for takeoff in the digital space and create content for their platform and social media.

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